New Hell’s Kitchen restaurants: cheese steaks, Spanish cuisine



HELL’S KITCHEN, NY – A hearty cheesesteak restaurant and a Spanish tapas restaurant are among the new restaurants coming to Hell’s Kitchen in the coming months.

The upcoming six restaurants will be presented to a 4 community council committee on Tuesday as their owners sought council approval to obtain liquor licenses. They are among dozens of new restaurants that Patch has covered in recent months as the city recovers from the depths of the pandemic.

Here are the new companies we heard about this week:

Friedman’s (483 10th Ave., between West 36th and 37th Street):

  • This will be another outpost of Friedman’s, the American comfort food restaurant with locations throughout the city, including just one block south at 450 10th Ave. (the status of this restaurant was unclear).
  • Italian dishes on the menu include a Caesar salad, lasagna, spaghetti and grilled Atlantic salmon.
  • Registered under the LLC “Mercado by Friedman’s”, the restaurant will be open every day from 10 am to midnight and will be able to accommodate 110 people.

Olde City Cheesesteaks & Brew (576 Ninth Ave., between West 41st and 42nd Street):

  • As the name suggests, Olde City will be serving sandwiches – with fresh buns from Le Bus bakery – filled with items like steak, broccoli rabe and provolone, roast pork and buffalo chicken. Shareable items will include mozzarella triangles, garlic-coated cheddar and buffalo cauliflower bites, while a ‘sweet tooth’ section of the menu includes six flavors of milkshakes and a ‘fresh cookie’.
  • The storefront on Ninth Avenue previously housed the Shorty’s restaurant. Its owner is Justine Jaskier, previously General Manager and Director of Operations at Shorty’s.
  • Olde City will be open Sunday through Thursday, 11 a.m. to 2 a.m. and until 3 a.m. on Fridays and Saturdays.

Rincon 50 (739 Ninth Ave., between West 49th and 50th Street):

  • This Spanish restaurant will open in the storefront of Ninth Avenue previously at home Uncle Mario’s Brick Oven Pizza.
  • The menu options will include tapas – with distinct categories of seafood, meat and vegetables – as well as main courses like churrasco, sautéed shrimp, seafood stew, chicken breast, a quinoa. vegetarian and, of course, paella.
  • Owners Angel Argudo, Antonio Morales and Manuel Cabrera are the same behind the Mexican restaurant Rancho Tequileria, with locations in Hell’s Kitchen and the Upper West Side.

Three new restaurants (451 10th Ave., between West 35th and 36th Street):

  • Three new restaurants and bars will open on different floors of 451 10th avenue, a new 45-story building by related companies that will include a senior living center and apartments.
  • One restaurant whose name has yet to be named will be a “casual American farm-to-table restaurant and bakery” on the ground floor of the new building, according to documents submitted to the community council. It will accommodate 152 people indoors and 30 people outdoors, with features such as a cellar bar and lounge. It will be open every day from 8 a.m. to 2 a.m.
  • A second restaurant will open on the 13th floor of the building, serving “modern American cuisine by a Michelin-starred chef,” according to representative Jules Vigh. This 150-seat restaurant will include outdoor terraces, and will be open every day from 6.30 am to 10 pm.
  • Finally, the 43rd floor of the building will house “The Set Club”, a private club for residents of the building including a projection room, co-working spaces, a restaurant, a lounge, a golf simulator and a roof terrace with swimming pool.

More Hell’s Kitchen Restaurant Coverage:

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