Household Cooking Blender Market Size to Grow USD 781.62 Million | AB Electrolux and Bajaj Electricals Ltd. emerge as key contributors to growth


Household Cooking Blender Market Segmentation Highlights

  • Product
    • Counter mixers: The countertop mixer product segment held the largest household cooking mixer market share in 2020. A countertop mixer is an important appliance used for purposes such as blending, blending or combining multiple ingredients. The segment will continue to generate the highest revenue throughout the forecast period owing to the growing popularity among consumers. Consumers can easily prepare smoothies, shakes, and veggie cocktails in these countertop blenders.
    • Hand blenders
  • Distribution channel
    • Offline: The offline distribution channel segment will become the largest market segment holding market share. The offline distribution channel included the sale of products in specialty stores, department stores, hypermarkets, supermarkets, convenience stores and clubhouses. Factors such as increasing number of organized retail stores and growing adoption of business expansion strategies are driving the growth of the global household cook mixer market through offline distribution channels.
    • On line
  • Geography
    • North America: 31% of the market growth will come from APAC during the forecast period. China and Japan are the major markets for home cooking mixers in APAC. Growing middle class population and rising income which has boosted its purchasing power for home necessities and appliances will propel the growth of the household cook mixer industry in APAC region during of the forecast period.
    • APAC
    • Europe
    • South America
    • AEM

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Household Cooking Mixers Market Vendor Landscape

  • The market is fragmented and the degree of fragmentation will accelerate over the forecast period. Competitors should focus on differentiating their product offerings with unique value propositions to strengthen their market presence.
  • Market sellers also need to take advantage of existing growth prospects in fast-growing segments, while maintaining their positions in slow-growing segments. Vendors are deploying growth strategies such as investing moderately in R&D to keep up to date with the latest technologies to compete in the market.
  • The competitive scenario provided in the report analyzes, evaluates and positions the companies based on various performance indicators. Some of the factors taken into consideration for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, market share growth, etc.

The key market players covered in this report are:

  • AB Electrolux: The company offers household cooking mixers such as EBR3646 and EBR3526.
  • Bajaj Electricals Ltd. : The company offers household cooking blenders such as Bajaj HB 15,300 Watts Hand Blender with Quiet DC Motor, Bajaj HB 16,300 Watts Hand Blender with Quiet DC Motor and Bajaj HB 20,300 Watts Hand Blender with DC Motor quiet.
  • To cook : The company offers household cooking mixers such as RPB-100, CBT-600GRY and CPB-380.
  • From Longhi SpA: The company offers home cooking mixers such as hand mixers.
  • Glen Dimplex Group: The company offers home cooking blenders such as the 200W Electric Hand Blender with Stainless Steel Arm and the 200W Electric Personal Blender.
  • Group SEB
  • Hamilton Beach Brands Holding Co.
  • Havells India Ltd.
  • Hisense International Co.Ltd.
  • Koninklijke Philips NV

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Household Cooking Mixer Market Scope

Technavio presents a detailed picture of the market through the study, synthesis and summation of data from several sources. The Household Cooking Mixers Market report covers the following areas:

Household Cooking Blender Market FAQs

  • What is the latest market trend that is taking the market by storm?
  • What are some of the most influential market drivers, restraints and opportunities (DRO)?
  • What are the historical and forecast revenue values ​​and CAGR percentage?
  • What strategic initiatives will influence the competitive scenarios and define the growth potential of the market?
  • Which regions and segments will generate massive revenue and emerge as market leaders in the coming years?
  • Who are the major market share contributors and their latest organizational restructuring plans?

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Household Cooking Mixer Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 5.70%

Market Growth 2021-2025

$781.62 million

Market structure


Annual growth (%)


Regional analysis

North America, APAC, Europe, South America and MEA

Successful market contribution

APAC at 31%

Main consumer countries

United States, China, Germany, Japan and United Kingdom

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

AB Electrolux, Bajaj Electricals Ltd., Cuisinart, De Longhi SpA, Glen Dimplex Group, Groupe SEB, Hamilton Beach Brands Holding Co., Havells India Ltd., Hisense International Co. Ltd. and Koninklijke Philips NV

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Countertop mixers – Market size and forecast 2020-2025
  • Immersion blenders – Market size and forecast 2020-2025
  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel
  • Offline – Market size and forecast 2020-2025
  • Online – Market size and forecast 2020-2025
  • Market opportunity by distribution channel

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • AB Electrolux
  • Bajaj Electricals Ltd.
  • Cuisinart
  • DeLonghi SpA
  • Glen Dimplex Group
  • Group SEB
  • Hamilton Beach Brands Holding Co.
  • Havells India Ltd.
  • Hisense International Co.Ltd.
  • Koninklijke Philips NV


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


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