Friend of a Farmer, a farm-to-table restaurant pioneer launched in 1986, will open a new location this fall at 70 West 71st Street, between Columbus Avenue and Central Park West. The space was previously home to Pasha, which closed in September 2021, and right next door to Big Nick’s Burger & Pizza Joint Too, which closed in August 2021 (this space is still vacant).
This is an interesting addition to the neighborhood. Friend of a Farmer currently has a location in Gramercy at 77 Irving Plaza. In a 1998 article by New York Timesthe author described the restaurant as a “hot spot” for brunch before quoting one customer: “Lara Shriftman, a public relations manager, [who] said she gravitates towards Friend of a Farmer because it feels “very country, earthy.”
The restaurant is known for its rustic decor — “unlike anything really in Manhattan,” says co-owner Weston Morabito — though we don’t know what the interior of the UWS outpost will look like.
“I think we’re very proud of the ingredients we bring,” says co-owner Taylor Morabito, Weston’s brother. “Our dishes aren’t extravagant, they’re just simple, fresh, neat ingredients and I think that’s what elevates us above other competitors.”
Friend of a Farmer was started by Taylor and Weston’s parents in 1986. They started out focusing on breakfast before moving to brunch and now also offer dinner and cocktails. The menus change four times a year.
The brothers recommend the Barn Burger or the Old-Fashioned Chicken Pot Pie. They also describe their pumpkin pancakes as “candy”, while highlighting items that have been on the menu for 35 years, such as Terry Alan’s Chicken, which is stuffed with Granny Smith apples and cheddar cheese, bread with homemade lemon, mashed potatoes and citrus fruits. honey and raisin sauce. The chocolate chip banana bread is the same as their mother would have made 35 years ago.
You can visit the Friend of a Farmer website to learn more here.