Christy Seguin is passionate about many things. In the decades between her first decorated Christmas tree cake at the age of 5 and the birthday cake she sculpted for one of Matthew McConaughey’s children, she dove headfirst in several different careers. The pastry artist who lives in Dripping Springs worked as a personal trainer, real estate agent and owner of what she said was the largest female-owned landscaping business in East Tennessee before moving on. back to cake decorating.
When she posted a photo of a large realistic horse cake she made for her niece in 2011, requests started coming in almost immediately, she said. In 2013 she launched Cakes Rock, and four years later she got her space on South Congress Avenue.
Since opening her Cakes Rock store in 2017, she has been featured on Netflix and The Food Network as well as hired by celebrities. For guitarist Jimmie Vaughan’s 70th birthday in March, she and her team made a life-size cake replica of the white Fender electric guitar named after the musician. She has also decorated hundreds of simpler wedding and birthday cakes.
“You’re not buying a cake; you’re commissioning a work of art,” Seguin said.
One of his team’s recent creations is a miniature version of the Alamo and Arneson River Theater in San Antonio, complete with running water for a miniature river ride. In the design, even the tree foliage was made of edible coconut fiber.
Seguin is looking to expand and is in the process of building a rose garden in a new location, which could also serve as a venue for small parties featuring his cakes.
Seguin’s goal is to make cakes that touch all the senses, she said, noting that she’s even made cakes that play music.
“Smells bring back memories,” Seguin said. “It can take you back to childhood.”
where to watch
“Sugar Rush”, Netflix, season 2, episode 6
For a science-themed episode of the Netflix original show “Sugar Rush,” Seguin competed for a $10,000 prize.
“Halloween Wars”, The Food Network, Season 11, Episodes 1-3
Seguin created a massive 80-pound cake sculpture competing for a $25,000 prize in the final season of “Halloween Wars.”
4201 S. Congress Avenue, Ste. 101 Austin
Hours: Mon.-Fri. 9am-5pm;
Sat. 9am-11am, by appointment only; closed Sun.